Frozen Bake™ Technology

Qualifying Question

What are some of your go-to frozen foods?

Demo

Show customers boxes or packages of frozen meals and point out the Frozen Bake™ button. Explain how Frozen Bake™ technology will make cooking these meals easier by combining the preheating stage with the cooking stage for a one-step cooking process.

Data Point Insight

Packaged Facts' survey data reveal that 90% of consumers buy packaged frozen hot meal items for heating or microwaving at home.(1)

Short Description

Skip preheating and cook frozen favorites like pizza and lasagna in fewer steps.

Long Description

Skip preheating and cook frozen favorites like pizza and lasagna in fewer steps with preprogrammed settings that automatically adjust cooking times for you.

Reason To Believe

Skip Preheating

FlexHeat™ Dual Radiant Element

Qualifying Question

What is your go-to element on your cooktop?

Demo

Show off the flexibility of the FlexHeat™ Dual Radiant Element by placing different sized pots and pans on the cooktop. Let your customers know that the FlexHeat™ Dual Radiant Element combines two element sizes in one to fit both small and large cookware.

Data Point Insight

When using this electric cooktop, the use and care guide recommends cookware about the same size as the element cooking area. Cookware should not extend more than 1/2" (1.3 cm) outside the area. Selecting cookware that is too small for an element allows excess heat to escape to the room while cookware that is too large is non conducive to even cooking performance.

Short Description

Get two elements in one with a 6" inner ring and a 9" outer ring to fit more cookware

Long Description

Get two elements in one with a 6" inner ring that's great for smaller pots and pans and a 9" expandable outer ring that makes room for larger cookware.

Reason To Believe

Flexible Cooktop Elements

Keep Warm Setting

Qualifying Question

When cooking dinner, what dishes get cold before the rest of the meal is ready?

Demo

Show customers the Keep Warm button. Explain how this setting gives customers peace of mind knowing that their dishes will be warm when the rest of the meal is ready.

Data Point Insight

Ovens often include a “keep warm” setting designed to help maintain food at an optimal serving temperature

Short Description

Delivers low heat to the oven to keep prepared dishes from getting cold.

Long Description

Keep dishes ready to serve while you work on the rest of the meal. This setting delivers low heat to the oven to keep prepared dishes from getting cold.

Reason To Believe

Keep Food Warm

Adjustable Self-Cleaning Technology

Short Description

Clean without harsh chemicals using adjustable self-cleaning

Long Description

Clean without harsh chemicals or special cleaners by running this high-temperature setting that automatically cleans the oven according to a preprogrammed cycle.

Qualifying Question

How important is oven maintenance to you?

Demo

Point to the Self-cleaning feature on the range, and tell customers how regular oven maintenance is important to ensure optimal performance. Speak how self-cleaning uses intense heat to burn off food residue and grease. After the cleaning cycle, a cooling period follows and their oven is ready to use again.

Reason To Believe

Clean Without Chemicals

Data Point Insight

Self-cleaning ovens bring the heat so you don’t have to spend hours scrubbing. Traditional self-cleaning cycles heat the oven between 800°F and 900°F, helping turn soil and spills into a powdery ash you can then wipe away.

Closed Door Broiling

5.3 Cu. Ft. Capacity

Qualifying Question

When are you washing a large amount of laundry?

Short Description

Get extra space for bulky items with 5.3 cu. ft. capacity.

Long Description

Wash more than two baskets of clothes in a single load(1) thanks to our 5.3 cu. ft. capacity washer. You’ll even have the space you need for bulky items like comforters.

Reason To Believe

Extra space

Large Oven Window

Short Description

Keep an eye on your meal through the large oven window.

Long Description

Keep an eye on your meal through the large oven window.

Upswept SpillGuard™ Cooktop

Qualifying Question

What happens when your pot overflows on your cooktop?

Demo

Show your customers the raised edges on this electric range. Let them know that this feature helps contain spills when pots boil over on the cooktop.

Data Point Insight

When cleaning your Whirlpool Ceramic Glass cooktop, avoid damage to the cooktop, do not use steel wool, abrasive powder cleansers, chlorine bleach, rust remover or ammonia.

Short Description

Clean up faster with a cooktop that has raised edges to help contain spills.

Long Description

Clean up faster with a cooktop that has raised edges to help contain spills.

Reason To Believe

Contain Spills

Warm Zone Element

Qualifying Question

Which items seem to get ready sooner than the rest of the meal?

Demo

Show customers the smaller Warm Zone element on the cooktop. Explain how the low power of this element keeps food warm without overcooking, and makes it easier to get dinner to the table all together.

Short Description

Keep food warm while you're finishing the rest of the meal using this low-powered center element.

Long Description

Keep food warm while the rest of the meal finishes cooking. Customers can prepare main dishes and sides simultaneously while using the low-powered center element on the cooktop to keep food warm without overcooking it.

Reason To Believe

Food warmer

Fingerprint resistant

Qualifying Question

How often do you have to clean the outside of your refrigerator due to smears and smudges?

Demo

Wipe chocolate sauce on the refrigerator door. Show your customers how easy it is to clean fingerprint-resistant stainless steel with just water and a microfiber cloth.

Data Point Insight

Whirlpool brand now offers fingerprint-resistant stainless steel as a color option across all kitchen appliance categories.

Short Description

Hide fingerprints and smudges with steel that easily wipes clean. Available in Sunset Bronze, Black Stainless Steel and Stainless Steel finishes.

Long Description

Easily hide fingerprints and smudges with this fingerprint-resistant surface. Not only will you not be able to tell the difference between this and traditional stainless steel, the easy cleaning keeps the largest appliance in your kitchen looking its best.

Reason To Believe

Smudge-free surface

Frozen Bake™ technology

Short Description

Skip preheating and cook frozen favorites like pizza in fewer steps with preprogrammed settings.

Keep Warm setting

Short Description

Keep dishes from getting cold with a setting that delivers low heat to the oven, so your meal is ready when you are.

Fingerprint Resistant

Short Description

Available in black stainless and stainless finishes that are easy to clean and resist fingerprints and smudges.

Control Lock Mode

Short Description

Disable the control panel to avoid unintended use and easily clean controls.

5.3 cu. ft. Capacity

Short Description

Easily cook large meals with 5.3 cu. ft. capacity

Ceramic Glass Cooktop

Short Description

Wiping up spills is simple with the Ceramic Glass Cooktop. The raised edges help contain spills, so you can easily clean the cooktop.

An American company for over 100 years

Short Description

Whirlpool Corporation started in 1911 in Benton Harbor, Michigan. Today we are a global home appliance business selling products around the world. We are proud of our American heritage and ingenuity that have driven innovation for over 100 years.

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5.3 cu. ft. Whirlpool® electric range with Frozen Bake™ technology

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Top Features

Frozen Bake™ Technology

FlexHeat™ Dual Radiant Element

Keep Warm Setting