12-Hour FanFresh® option

Qualifying Question

How long do you wait to start laundry because you won't be able to move wet clothes to the dryer right away?

Demo

Start the 12-Hour FanFresh® option on the sales floor and have customers put their hand under the dispenser handle to feel the slight breeze coming out of the washer. Explain that the built-in fan pushes this air out of the wash basket, while fresh air is pulled in.

Data Point Insight

Forgetting about the load and finding that it smells musty is one of the main reasons consumers re-wash a load.

Short Description

Keep clothes fresh for up to 12 hours with the 12-Hour FanFresh® option.

Long Description

Keep clothes fresh for up to 12 hours after the wash cycle has ended. A built-in fan activates after the wash cycle is over, tumbling clothes for up to 12 hours so you can finish laundry when you're ready.

Reason To Believe

Fresh laundry performance

ColorLast™ cycle

Short Description

This cycle combines gentle tumbling and soaking to protect colors and provide a gentle cleaning.

Load & Go™ System

Short Description

Skip adding detergent to every load with the Load & Go™ system. The Load & Go™ cartridge holds enough detergent to wash up to 12 loads of laundry so you can simply fill it and forget it.

Wash and Dry Cycle

Short Description

Wash and dry tomorrow's outfit in the washer with this cycle. Featuring FanFresh® technology, it automatically activates a fan so you can get tomorrow's outfit or sports uniform ready without having to use the dryer.

12-Hour FanFresh® Option

Short Description

Keep clothes fresh for up to 12 hours after the wash cycle has ended. A built-in fan activates after the wash cycle is over, tumbling clothes for up to 12 hours so you can finish laundry when you're ready.

ColorLast™ Cycle

Short Description

Keep colors vibrant longer with this cycle that adjusts wash actions and wash time while using gentle temperatures for optimal fabric care.

Precision Dispense

Short Description

This feature automatically provides well-balanced cleaning by releasing detergent at the correct time to mix with water, penetrate fabrics and deliver optimal fabric care.

Presoak Option

Short Description

You won't have to spend time soaking clothes in the sink with the Presoak option that soaks clothes right in the washer, helping to remove stains, and then starting the wash cycle automatically.

SteamClean option

Short Description

Clean up after everyday light spills using only heat and 1-1/4 cups of water—no harsh chemicals or cleaners needed. Used periodically to clean light spills on the bottom of the oven, it keeps the oven clean and reduces the need for frequent self-clean cycles.

Adaptive Wash Technology

Short Description

Keep clothes looking newer longer with technology that senses and adapts wash actions, time and temperature.

Smooth Wave Stainless Steel Wash Basket

Short Description

Give clothes the care and protection they need with the sleek pattern of this stainless steel wash basket that gently guides them and helps prevent fabrics from fraying and snagging.

4.5 cu. ft. Capacity

Short Description

Wash over three baskets of clothing in a single load. Finish laundry faster with 4.5 cu. ft. washer capacity that offers enough space to handle larger loads.

EcoBoost™ Option

Short Description

Use less energy while still getting great drying performance with the EcoBoost™ option that uses less heat and extended cycle times for greater energy efficiency.

ENERGY STAR® Certified

Short Description

ENERGY STAR® certified models exceed government standards to help conserve natural resources and save money on your utility bills.

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Whirlpool® 4.5 cu.ft Front Load Washer with Load & Go™, 12 cycles

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Top Features

12-Hour FanFresh® option

ColorLast™ cycle

Load & Go™ System