Drink Loft™ overhead storage

Qualifying Question

What items do you store in your current small space refrigerator?

Demo

Tell your customers that even with a 24" width this refrigerator has space for it all. Hang cans in the Drink Loft™ overhead storage and show your customers how they can stay organized no matter what they buy to put into this refrigerator.

Data Point Insight

Small spaces, tiny houses, micro homes and compact houses are all the rage. As housing prices continue to rise, the traditional housing market is shifting and doing more with less space has created a new micro-housing segment.

Short Description

Hang cans in Drink Loft™ overhead storage to free up shelf space

Long Description

Hang cans overhead with our patent-pending storage system, freeing up shelf space below for large, flat items like pizza boxes.

Reason To Believe

Overhead Storage

Infinity slide shelf

Qualifying Question

What tall items do you have difficulty storing in your current side by side refrigerator?

Demo

Point out the infinity slide shelf in the interior of the fresh food section. Show customers how it can slide back and stop at any point to allow tall items to be stored more easily.

Short Description

Make room for tall items with the infinity slide shelf

Long Description

Make room for tall items with an adjustable shelf that slides back and stops at any point to give you the space you need, even if it’s just an inch, so you can fit and find it all.

Reason To Believe

Room for tall items

Flexi-Slide™ bins

Qualifying Question

What do you typically store inside your refrigerator?

Demo

Show your customers the inside of the refrigerator door. Let the customers move the the FLEXI-SLIDE bins up and down showcasing the flexibility for tall condiments and wine bottles in the door with bins that quickly and easily slide up or down, even when fully loaded.

Data Point Insight

Tell your customers that even with a 24" width this refrigerator has space for it all.

Short Description

Make space for tall items in the door with FLEXI-SLIDE bins

Long Description

Make space for tall condiments and wine bottles in the door with bins that quickly and easily slide up or down, even when fully loaded.

Reason To Believe

Fit More Items

Adaptive defrost

Qualifying Question

When do you defrost your freezer?

Demo

Show customers that the freezer compartment includes sensors that monitor the temperature and humidity. Without needing to guess, customers can experience a freezer that defrosts itself when necessary.

Short Description

The freezer defrosts only when necessary with Adaptive defrost.

Long Description

Adaptive Defrost automatically monitors the freezer environment and runs the cycle only when necessary.

Reason To Believe

Frost detection

Factory-installed icemaker

Qualifying Question

Would you like to have ice available right away with your new refrigerator?

Demo

Point out the icemaker in the freezer compartment and explain to customers how easy it is to get ice without additional icemaker installation hassles.

Short Description

Keep plenty of ice on hand with the factory-installed icemaker.

Long Description

Don't worry about refilling ice trays with this pre-installed ice maker that makes sure you always have plenty of ice on hand. Customers will love having ice made right after they start using their new refrigerator. No need for installing an icemaker by the customer or a professional.

Reason To Believe

Ice right now

LED interior lighting

Qualifying Question

What foods look less than appetizing based on the lighting in your current refrigerator?

Demo

Point out the various locations of the LED lights on the interior. Talk about how the angles of the lights provide a better look for food within the refrigerator. Show off the LED interior lighting by staging the refrigerator with bright colorful food and beverages. Note how the LED bulbs use less energy and don't need to be replaced over the life of the product.

Data Point Insight

LEDs—especially ENERGY STAR() rated products—use at least 75% less energy and last 25 times longer than incandescent lighting.(1)

Short Description

See food in a more natural light with LED interior lighting.

Long Description

Keep food looking as good as it tastes. Light is cast inside the refrigerator so food looks like it's supposed to.

Reason To Believe

Food that looks as good as it tastes

Frameless glass shelves

Qualifying Question

What items do you store in your current refrigerator that might topple over if not level?

Demo

Rest props like a soda can or a ketchup bottle along the edge of the frameless glass shelf, and on the plastic frame of a competitive glass shelf. Show customers how the items rest securely on the Whirlpool brand shelves while they sit unevenly on the unlevel surface of the framed shelf.

Data Point Insight

Customers want things to be "easy to clean and disinfect." In fact, this is one of the top 5 most valued aspects of their kitchen.(1) Frameless glass shelves not only hold items from wall to wall, they contain messes and are easy to clean.

Short Description

Store more items on each shelf with wall-to-wall frameless glass shelves, which offer greater storage flexibility.

Long Description

Store more on each shelf without the plastic frames that can cause items to rest unevenly and topple over. The wall-to-wall design of these glass shelves means more can fit on each shelf, while the smooth surface prevents items from falling through the cracks.

Reason To Believe

Smooth glass

Fast Cool Option

Qualifying Question

How do you normally put away your groceries?

Short Description

Rapidly cool the refrigerator with the Fast Cool option

Long Description

Quickly lower the refrigerator temperature with the push of a button when you need to rapidly cool freshly bought groceries or other foods.

Reason To Believe

Rapidly Cool

Fast Ice Option

Qualifying Question

How often do you use ice at home?

Short Description

Speed up ice production with the Fast Ice option.

Long Description

Always have enough ice with a setting that speeds up ice production.

Reason To Believe

Increase ice production

Gallon door bin

Short Description

Free up shelf space with a gallon door bin that fits items like a 2-liter soda bottle or gallon of milk

Garage Ready

Short Description

Designed with an electronic damper to withstand a range of temperatures from 38 - 110°F so you can place it where you want it.

Flexi-Slide™ bins

Short Description

Make space for tall items with the bin that quickly and easily moves side to side for convenient storage options.

Fast Drink option

Short Description

Chill drinks fast in the freezer. A helpful tone will remind you after 30 minutes so you can grab properly chilled drinks when you need them, even for last-minute guests.

Fast Cool option

Short Description

Quickly lower the refrigerator temperature with the push of a button when you need to rapidly cool freshly bought groceries or other foods.

TotalCoverage cooling

Short Description

Keep shelves cold with multi-flow vents that direct fresh, chilled air throughout the refrigerator with TotalCoverage cooling.

Auto hibernate mode

Short Description

This technology adjusts the temperature inside the refrigerator based on how often the door is opened so that it operates efficiently while you’re away.

Deli drawer

Short Description

Store plenty of meat and cheese with a deli drawer.

Large freezer drawer

Short Description

With ample room for frozen meals or even a frozen turkey, enjoy more meal flexibility with a large freezer drawer.

Exterior digital temperature controls

Short Description

Easily adjust the temperature without opening the refrigerator door with digital temperature controls that are as easy to clean as they are to use.

Control Lock mode

Short Description

Easily avoid unintended use by holding down the control lock button for 3 seconds to lock the refrigerator controls.

Reversible doors

Short Description

Access food from either direction with doors that can hinge on the right or left.

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24-inch Wide Garage-Ready Bottom-Freezer Refrigerator - 12.9 cu. ft.

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Top Features

Drink Loft™ overhead storage

Infinity slide shelf

Flexi-Slide™ bins