Temperature-controlled full-width drawer

Qualifying Question

Do you ever have trouble storing large items that need a colder temperature in the main compartment?

Demo

Use a sheet cake pan or box to show how you can fit it in the full-width drawer. Tell customers how the temperature control makes this a fantastic solution for those situations.

Data Point Insight

63% of consumers say that the most valued functional aspect of their kitchen is the ability to store and find things easily.(1)

Short Description

Store wide items in the temperature-controlled full-width drawer.

Long Description

Store wide items like party platters and sheet cakes or preserve large amounts of meat and cheese at just the right temperature.

Reason To Believe

Full-width control

Accu-Chill™ temperature management system

Qualifying Question

Which spots in your current refrigerator see too warm or too cold?

Demo

Show off the vents or baffles between the sections and discuss with customers how the air is exchanged between fresh and frozen to keep temperatures level.

Short Description

Cool food quickly with technology that senses and adapts to create the ideal environment for food.

Long Description

Take advantage of the ideal environment for food storage created by a system that intuitively senses and adapts. A single evaporator works in sync with built-in sensors to monitor temperatures in both the fresh food and frozen food sections. When there is a change in temperature, the vent and the fan allow air to flow between the two compartments until the temperature is back to its desired level.

Reason To Believe

Consistent cool

Interior water dispenser

Qualifying Question

Do you prefer filtered water but don't want to ruin the aesthetics of your kitchen?

Demo

Ask customers how convenient the interior water dispenser is. Point out to customers where the filter is housed in the various models and how easy it is to replace. Discuss the ways customers can order new ones.

Data Point Insight

The EveryDrop® water filter is certified to reduce the most contaminants(1) with advanced triple filtration technology. EveryDrop® water filters are also certified by NSF to reduce pharmaceuticals.

Short Description

Easily access fresh, filtered water with the interior dispenser.

Long Description

Easily access fresh, filtered water right inside the refrigerator.

Reason To Believe

Fresh, filtered water

LED interior lighting

Qualifying Question

What foods look less than appetizing based on the lighting in your current refrigerator?

Demo

Point out to customers the various locations of the LED lights on the interior. Talk about how the angle of the lights provides a better look for food within the refrigerator. Show off the LED interior lighting by staging the refrigerator with bright colorful food and beverages. Note how these LED bulbs are using less energy and do not need to be replaced over the life of the product.

Data Point Insight

LEDs, especially ENERGY STAR® rated products, use at least 75% less energy and last 25 times longer than incandescent lighting.(1)

Short Description

See food in a more natural light with LED interior lighting.

Long Description

Keep food looking as good as it tastes. Light is cast inside the refrigerator so food looks like it's supposed to.

Reason To Believe

Food looks as good as it tastes

Frameless glass shelves

Qualifying Question

What items do you store in your current refrigerator that might topple over if not level?

Demo

Rest props like a soda can or a ketchup bottle along the edge of the frameless glass shelf, and on the plastic frame of a competitive glass shelf. Show customers how the items rest securely on the Whirlpool brand shelves while they sit unevenly on the unlevel surface of the framed shelf.

Data Point Insight

Customers want things to be "easy to clean and disinfect." In fact, this is one of the top 5 most valued aspects of their kitchen.(1) Frameless glass shelves not only hold items from wall to wall, they contain messes and are easy to clean.

Short Description

Store more items on each shelf with wall-to-wall frameless glass shelves, which offer greater storage flexibility.

Long Description

Store more on each shelf without the plastic frames that can cause items to rest unevenly and topple over. The wall-to-wall design of these glass shelves means more can fit on each shelf, while the smooth surface prevents items from falling through the cracks.

Reason To Believe

Smooth glass

ENERGY STAR® certified

Qualifying Question

How much do you think you could save on energy bills with an upgraded refrigerator?

Demo

Show customers a 60-watt incandescent light bulb. Assure them that this refrigerator model will use less energy over a year than the light bulb. What a savings!

Data Point Insight

Refrigerators over 10 years old could cost about $110 per year to run,(1) making ENERGY STAR® certified models more cost-efficient.

Short Description

Help save money on utility bills with ENERGY STAR® certified models that exceed government standards.

Long Description

Experience maximum savings on utility costs with ENERGY STAR® certified refrigerators that reflect industry improvements in insulation and compressor technology to use less energy without sacrificing features.

Reason To Believe

Cost savings

FreshFlow™ produce preserver

Qualifying Question

Which vegetables and fruits seem to go bad before you can eat them?

Demo

Explain to customers how the produce preserver fits easily within the crisper drawers. Show them the case and the filters and how simple it is to use.

Data Point Insight

Located in the crisper drawer, the FreshFlow™ produce preserver helps keep produce fresh up to 25% longer in the ideal environment.(1)

Short Description

Store produce in the right environment with the produce preserver.

Long Description

Located in the crisper drawer, the FreshFlow™ produce preserver helps keep produce fresh up to 25% longer in the ideal environment.(1)

Reason To Believe

Fresh that lasts

Adaptive defrost

Qualifying Question

When do you defrost your freezer?

Demo

Show customers that the freezer compartment includes sensors that monitor the temperature and humidity. Without needing to guess, customers can experience a freezer that defrosts itself when necessary.

Short Description

The freezer defrosts only when necessary with Adaptive defrost.

Long Description

Adaptive Defrost automatically monitors the freezer environment and runs the cycle only when necessary.

Reason To Believe

Frost detection

Humidity-controlled crispers

Qualifying Question

Which fresh produce do you find most challenging to store in your current refrigerator?

Demo

Point out the crispers to customers and explain how they differ from the deli drawer for meats and cheeses (if applicable to that model). Ask customers to adjust the humidity control slider from fruits to vegetables. Teach them how the environment for fruits and vegetables slightly differs, so having control helps the food stay fresh.

Data Point Insight

Customers can rest assured their produce will be well cared for inside these humidity-controlled crispers. They can adapt each crisper to fruits or vegetables with the sliding controls.

Short Description

Store fruits and vegetables in the humidity-controlled crispers.

Long Description

Store fruits and vegetables in their ideal environment. Customers can rest assured their produce will be well cared for inside these humidity-controlled crispers. They can adapt each crisper to fruits or vegetables with the sliding controls.

Reason To Believe

Storage that keeps produce crisp

Gallon door bins

Qualifying Question

What items tend to get in the way while looking for things in your refrigerator?

Demo

Use an empty gallon-sized milk carton to show the various places a gallon-sized container can fit in the bins. Have your customer try to find other models that can hold more.

Short Description

Get loading flexibility with adjustable gallon door bins.

Long Description

Open up more shelf space by keeping gallon-sized containers in the doors with most gallon door bins in the industry.(1) Move these adjustable bins anywhere in the door for increased loading flexibility when and where you need it. Customers can experience a more purposeful design for almost any item by taking advantage of the space afforded them in the door bins, even gallon size containers. (Agency question: Since the claim can't be applied across sub-categories, suggest removing).

Reason To Believe

Hold more gallons (Agency reco: Free up shelf space)

Fingerprint resistant

Qualifying Question

How often do you have to clean the outside of your refrigerator due to smears and smudges?

Demo

Wipe chocolate sauce on the refrigerator door. Show your customers how easy it is to clean fingerprint-resistant stainless steel with just water and a microfiber cloth.

Data Point Insight

Whirlpool brand now offers fingerprint-resistant stainless steel as a color option across all kitchen appliance categories.

Short Description

Hide fingerprints and smudges with steel that easily wipes clean. Available in Sunset Bronze, Black Stainless Steel and Stainless Steel finishes.

Long Description

Easily hide fingerprints and smudges with this fingerprint-resistant surface. Not only will you not be able to tell the difference between this and traditional stainless steel, the easy cleaning keeps the largest appliance in your kitchen looking its best.

Reason To Believe

Smudge-free surface

Fingerprint Resistant

Short Description

Resists fingerprints and smudges with steel that easily wipes clean. Available in Black Stainless Steel and Stainless Steel finishes.

Humidity-Controlled Crispers

Short Description

Store fruits and vegetables in their ideal environment.

Interior Water Dispenser with EveryDrop™ Water Filtration

Short Description

Easily access fresh filtered water.

Full-Width, Temperature-Controlled Drawer

Short Description

Store wide items like party platters and sheet cakes or preserve large amounts of meat and cheese at just the right temperature.

Frameless Glass Shelves

Short Description

Store more items on each shelf with wall-to-wall frameless glass shelves, which offer greater storage flexibility.

Gallon Door Bins

Short Description

Free up shelf space by storing gallons of milk and other containers in the door.

Accu-Chill™ Temperature Management System

Short Description

Cool food quickly with technology that senses and adapts to create the ideal environment for food.

Adaptive Defrost

Short Description

Adaptive defrost automatically monitors the freezer environment and runs the cycle only when necessary.

LED Interior Lighting

Short Description

Keep food looking as good as it tastes. Light is cast inside the refrigerator so food looks like it's supposed to.

Designed, Engineered, and Assembled in the U.S.A.

Short Description

From Ottawa, Ohio to you, this Maytag® freezer is designed, engineered and assembled in the U.S.A.

ENERGY STAR® Certified

Short Description

ENERGY STAR® certified models exceed government standards to help save money on your utility bills.

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36-inch Wide French Door Refrigerator with Water Dispenser - 25 cu. ft.

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Top Features

Temperature-controlled full-width drawer

Accu-Chill™ temperature management system

Interior water dispenser