Fingerprint-Resistant

Short Description

Resists fingerprints and smudges with steel that's easy to clean

Long Description

Resists fingerprints and smudges with steel that easily wipes clean. Available in Black Stainless and Stainless Steel finishes.

Humidity-Controlled Crispers

Short Description

Helps you preserve the freshness of your favorite fruits and vegetables with controlled humidity levels in the clear, extra-deep crisper.

Adjustable Gallon Door Bins

Short Description

Get loading flexibility with adjustable gallon door bins

Long Description

Move these adjustable bins anywhere in the door for increased loading flexibility when and where you need it.

ENERGY STAR® certified

Qualifying Question

How much do you think you could save on energy bills with an upgraded refrigerator?

Demo

Show customers a 60-watt incandescent light bulb. Assure them that this refrigerator model will use less energy over a year than the light bulb. What a savings!

Data Point Insight

Refrigerators over 10 years old could cost about $110 per year to run,(1) making ENERGY STAR® certified models more cost-efficient.

Short Description

Help save money on utility bills with ENERGY STAR® certified models that exceed government standards.

Long Description

Experience maximum savings on utility costs with ENERGY STAR® certified refrigerators that reflect industry improvements in insulation and compressor technology to use less energy without sacrificing features.

Reason To Believe

Cost savings

FreshFlow™ air filter

Qualifying Question

What kinds of food have a strong smell in your refrigerator?

Demo

Using items like a tuna sandwich, fresh greens, onions or citrus, explain to your customers how keeping fresh air moving in your fresh food compartment can reduce the strong smells of your favorite foods.

Short Description

The refrigerator circulates cold air through the air filter to help reduce odor.

Long Description

Refreshing the air with this filter keeps the fresh food compartment smelling fresh and is even 15 times more effective than baking soda.

Reason To Believe

Fresh air

LED interior lighting

Qualifying Question

What foods look less than appetizing based on the lighting in your current refrigerator?

Demo

Point out to customers the various locations of the LED lights on the interior. Talk about how the angle of the lights provides a better look for food within the refrigerator. Show off the LED interior lighting by staging the refrigerator with bright colorful food and beverages. Note how these LED bulbs are using less energy and do not need to be replaced over the life of the product.

Data Point Insight

LEDs, especially ENERGY STAR® rated products, use at least 75% less energy and last 25 times longer than incandescent lighting.(1)

Short Description

See food in a more natural light with LED interior lighting.

Long Description

Keep food looking as good as it tastes. Light is cast inside the refrigerator so food looks like it's supposed to.

Reason To Believe

Food looks as good as it tastes

FreshFlow™ produce preserver

Qualifying Question

Which vegetables and fruits seem to go bad before you can eat them?

Demo

Explain to customers how the produce preserver fits easily within the crisper drawers. Show them the case and the filters and how simple it is to use.

Data Point Insight

Located in the crisper drawer, the FreshFlow™ produce preserver helps keep produce fresh up to 25% longer in the ideal environment.(1)

Short Description

Store produce in the right environment with the produce preserver.

Long Description

Located in the crisper drawer, the FreshFlow™ produce preserver helps keep produce fresh up to 25% longer in the ideal environment.(1)

Reason To Believe

Fresh that lasts

Adaptive defrost

Qualifying Question

When do you defrost your freezer?

Demo

Show customers that the freezer compartment includes sensors that monitor the temperature and humidity. Without needing to guess, customers can experience a freezer that defrosts itself when necessary.

Short Description

The freezer defrosts only when necessary with Adaptive defrost.

Long Description

Adaptive Defrost automatically monitors the freezer environment and runs the cycle only when necessary.

Reason To Believe

Frost detection

Full-width pantry drawer

Qualifying Question

Where do you typically place large, wide items in your refrigerator?

Demo

Showcase the full-width drawer by placing a large platter inside. Make sure to note that it's only 30" wide!

Data Point Insight

63% of consumers say that the most valued functional aspect of their kitchen is the ability to store and find things easily.(1) The full-width drawer offers the flexible storage needed for common refrigerated items.

Short Description

Store wide items in the full-width pantry drawer.

Long Description

Easily store wide items like party platters and sheet cakes in the full-width pantry drawer.

Reason To Believe

Full-width storage

Humidity-controlled crispers

Qualifying Question

Which fresh produce do you find most challenging to store in your current refrigerator?

Demo

Point out the crispers to customers and explain how they differ from the deli drawer for meats and cheeses (if applicable to that model). Ask customers to adjust the humidity control slider from fruits to vegetables. Teach them how the environment for fruits and vegetables slightly differs, so having control helps the food stay fresh.

Data Point Insight

Customers can rest assured their produce will be well cared for inside these humidity-controlled crispers. They can adapt each crisper to fruits or vegetables with the sliding controls.

Short Description

Store fruits and vegetables in the humidity-controlled crispers.

Long Description

Store fruits and vegetables in their ideal environment. Customers can rest assured their produce will be well cared for inside these humidity-controlled crispers. They can adapt each crisper to fruits or vegetables with the sliding controls.

Reason To Believe

Storage that keeps produce crisp

Spillproof glass shelves

Qualifying Question

How often do you need to clean up accidental spills inside your refrigerator?

Demo

Pour water or another liquid onto the shelves to demonstrate how the glass prevents the spill from spreading. Clean up with a paper towel and point out how the liquid did not spill onto the shelves below.

Data Point Insight

Shelves that keep spills from leaking are perfect for the 32% of consumers who say that they are looking for a refrigerator that is easy to clean & disinfect.(1)

Short Description

Simplify cleanup with adjustable and opaque shelves that help contain spills and prevent liquids from leaking below.

Long Description

Helps contain leaks and spills for easier cleanup. Shelves are easy to see through and can adjust for flexible storage, while maintaining the ability to slow spills from spreading to other parts of the compartment.

Reason To Believe

Quick cleanup

Compact 30" width

Qualifying Question

Have you been unable to use a french door model due to the size of the product?

Demo

Point out the width of the product, using a tape measure to compare it to other 33" or 36" models. Explain how the smaller footprint make it a great fit for smaller kitchens or older homes.

Short Description

Get french door features with a 30" wide footprint.

Long Description

French door features available for any kitchen. Older homes and smaller kitchen layouts may not have the space for customers to take advantage of a full-size french door refrigerator. These new models offer the right width for those customers, while keeping the french door style and features they want.

Reason To Believe

The perfect fit

Fingerprint resistant

Qualifying Question

How often do you have to clean the outside of your refrigerator due to smears and smudges?

Demo

Wipe chocolate sauce on the refrigerator door. Show your customers how easy it is to clean fingerprint-resistant stainless steel with just water and a microfiber cloth.

Data Point Insight

Whirlpool brand now offers fingerprint-resistant stainless steel as a color option across all kitchen appliance categories.

Short Description

Hide fingerprints and smudges with steel that easily wipes clean. Available in Sunset Bronze, Black Stainless Steel and Stainless Steel finishes.

Long Description

Easily hide fingerprints and smudges with this fingerprint-resistant surface. Not only will you not be able to tell the difference between this and traditional stainless steel, the easy cleaning keeps the largest appliance in your kitchen looking its best.

Reason To Believe

Smudge-free surface

Tuck Shelf

Short Description

Adjustable shelf temporarily creates more space for tall items.

FreshFlow™ Produce Preserver

Short Description

Keep fruits and veggies in the ideal environment to help produce stay fresher longer.

Spillproof Glass Shelves

Short Description

Simplify cleanup with shelves that help contain spills and prevent liquids from leaking below.

LED Interior Lighting

Short Description

LED lighting makes it easy to see fresh and frozen food. It puts a spotlight on food and casts a more natural light on the contents of your refrigerator so food looks as it should.

ENERGY STAR® Certified

Short Description

ENERGY STAR® certified models exceed government standards to help save money on your utility bills.

Full-Width Pantry Drawer

Short Description

Easily store wide items like party platters and sheet cakes in the full-width drawer.

Condiment Caddy

Short Description

Transfer condiments or other items easily from the refrigerator to the table or grill.

Adaptive Defrost

Short Description

Adaptive Defrost senses and adapts to help save energy and provides improved food preservation by running the defrost cycle only when necessary.

FreshFlow™ Air Filter

Short Description

Leave air freshness to your refrigerator. This model's FreshFlow™ air filter is 15 times more effective than baking soda at reducing common food odors by actively circulating air through our carbon based filter. Replace the filter every 6 months for optimal performance.

Compact 30" Width

Short Description

Get french door refrigerator features with a 30" wide footprint that fits in more places.

Choose Feature
X

Choose Image
X

Whirlpool® 30-inch Wide Contemporary Handle French Door Refrigerator - 20 cu. ft.

start the conversation

Choose Feature
X

Choose Image
X

Top Features

Fingerprint-Resistant

Humidity-Controlled Crispers

Adjustable Gallon Door Bins