Choose Feature

X

Top 3

LED interior lighting
    Qualifying Question
    • What foods look less than appetizing based on the lighting in your current refrigerator?
    Demo
    • Point out to customers the various locations of the LED lights on the interior. Talk about how the angle of the lights provides a better look for food within the refrigerator. Show off the LED interior lighting by staging the refrigerator with bright colorful food and beverages. Note how these LED bulbs are using less energy and do not need to be replaced over the life of the product.
    Data Point Insight
    • LEDs, especially ENERGY STAR® rated products, use at least 75% less energy and last 25 times longer than incandescent lighting.(1)
    Short Description
    • See food in a more natural light with LED interior lighting.
    Long Description
    • Keep food looking as good as it tastes. Light is cast inside the refrigerator so food looks like it's supposed to.
    Reason To Believe
    • Food looks as good as it tastes
Flexi-Slide™ Bin
    Qualifying Question
    • Have you ever been frustrated by the interior layout of your refrigerator when trying to store a tall bottle?
    Demo
    • Demonstrate how the bin slides from side to side to make space. Ask customers to try it, and if possible, have them load tall containers, like empty two-liter bottles, onto the shelves by sliding the bin.
    Data Point Insight
    • 1 of the top 5 unmet consumer needs—better organization—is provided by the Flex-Slide™ bin.(1)
    Short Description
    • Make more space for tall items with the Flexi-Slide™ bin.
    Long Description
    • Make space for tall items with the bin that quickly and easily moves side-to-side for convenient storage options. Customers can experience a more flexible storage space and adapt their interior configuration to suit their food.
    Reason To Believe
    • Convenient storage
Humidity-controlled crispers
    Qualifying Question
    • Which fresh produce do you find most challenging to store in your current refrigerator?
    Demo
    • Point out the crispers to customers and explain how they differ from the deli drawer for meats and cheeses (if applicable to that model). Ask customers to adjust the humidity control slider from fruits to vegetables. Teach them how the environment for fruits and vegetables slightly differs, so having control helps the food stay fresh.
    Data Point Insight
    • Customers can rest assured their produce will be well cared for inside these humidity-controlled crispers. They can adapt each crisper to fruits or vegetables with the sliding controls.
    Short Description
    • Store fruits and vegetables in the humidity-controlled crispers.
    Long Description
    • Store fruits and vegetables in their ideal environment. Customers can rest assured their produce will be well cared for inside these humidity-controlled crispers. They can adapt each crisper to fruits or vegetables with the sliding controls.
    Reason To Believe
    • Storage that keeps produce crisp

Other

Frameless glass shelves
    Qualifying Question
    • What items do you store in your current refrigerator that might topple over if not level?
    Demo
    • Rest props like a soda can or a ketchup bottle along the edge of the frameless glass shelf, and on the plastic frame of a competitive glass shelf. Show customers how the items rest securely on the Whirlpool brand shelves while they sit unevenly on the unlevel surface of the framed shelf.
    Data Point Insight
    • Customers want things to be "easy to clean and disinfect." In fact, this is one of the top 5 most valued aspects of their kitchen.(1) Frameless glass shelves not only hold items from wall to wall, they contain messes and are easy to clean.
    Short Description
    • Store more items on each shelf with wall-to-wall frameless glass shelves, which offer greater storage flexibility.
    Long Description
    • Store more on each shelf without the plastic frames that can cause items to rest unevenly and topple over. The wall-to-wall design of these glass shelves means more can fit on each shelf, while the smooth surface prevents items from falling through the cracks.
    Reason To Believe
    • Smooth glass
Quiet cooling
    Qualifying Question
    • How often are you distracted by the sound of your refrigerator?
    Short Description
    • Keep noise down in the kitchen with quiet cooling.
    Long Description
    • Keep noise down in the kitchen with a design that provides quiet cooling.
    Reason To Believe
    • Quiet cooling
Freezer Temperature Controls
    Qualifying Question
    • Do you find some items in your freezer could use a temperature increase or decrease?
    Demo
    • Allow the customer to explore the temperature controls for the freezer, while asking about ice cream that's been too soft or veggies that are frozen solid.
    Short Description
    • Keep items ice cold with freezer temperature controls.
    Long Description
    • Keep frozen items ice cold with controls that allow you to adjust the temperature level in the freezer compartment. Customers can enjoy colder ice cream or not over frozen veggies with a more controlled environment. Rather than allowing the freezer to just freeze, this gives the control back to the customer to make the freezer the way they want it.
    Reason To Believe
    • Ice cold control
Electronic Temperature Controls
    Qualifying Question
    • What kinds of refrigerated items do you wish you could control the temperature more with?
    Demo
    • Show customers where they can control the temperature for the refrigerator. If the unit is powered, allow customers to adjust in demo mode.
    Short Description
    • Choose the ideal temperature for your refrigerator and freezer with electronic temperature controls.
    Long Description
    • Choose the ideal temperature with convenient, up-front controls in the refrigerator section. It's easy for customers to customize their refrigerator settings with these controls that help them adjust with variables in their kitchen environments.
    Reason To Believe
    • Customizable temperature
Fingerprint resistant
    Qualifying Question
    • How often do you have to clean the outside of your refrigerator due to smears and smudges?
    Demo
    • Wipe chocolate sauce on the refrigerator door. Show your customers how easy it is to clean fingerprint-resistant stainless steel with just water and a microfiber cloth.
    Data Point Insight
    • Whirlpool brand now offers fingerprint-resistant stainless steel as a color option across all kitchen appliance categories.
    Short Description
    • Hide fingerprints and smudges with steel that easily wipes clean. Available in Sunset Bronze, Black Stainless Steel and Stainless Steel finishes.
    Long Description
    • Easily hide fingerprints and smudges with this fingerprint-resistant surface. Not only will you not be able to tell the difference between this and traditional stainless steel, the easy cleaning keeps the largest appliance in your kitchen looking its best.
    Reason To Believe
    • Smudge-free surface
WRT311FZD Product Feature
    Frameless Glass Shelves
      Short Description
      • Store more items on each shelf with wall-to-wall frameless glass shelves in the fridge and freezer, which offer greater storage flexibility.
    Humidity-Controlled Crispers
      Short Description
      • Store fruits and vegetables in their ideal environment.
    Optional Icemaker Kit
      Short Description
      • This optional icemaker (W11517113, sold separately) adds convenient, easily accessible ice without having to worry about refilling ice trays.
    LED Interior Lighting
      Short Description
      • Keep food looking as good as it tastes. Light is cast inside the refrigerator so food looks like it's supposed to.
    Quiet Cooling
      Short Description
      • Keep noise down in the kitchen with a design that provides quiet cooling.
    Dairy Bin
      Short Description
      • Easily access butter, cheese and other dairy products in a bin made to help keep them fresh.

    Choose Image

    X

    View Product

    WRT311FZD

    33-inch Wide Top Freezer Refrigerator - 20 cu. ft.

    Dimensions: h: 66.25" w: 32.75" d: 32.875"

    Colors:
    Black
    Biscuit
    Monochromatic Stainless Steel
    Fingerprint Resistant Stainless Steel
    White

    start the conversation


    What foods look less than appetizing based on the lighting in your current refrigerator?


    Choose Feature

    X

    Top 3

    LED interior lighting
      Qualifying Question
      • What foods look less than appetizing based on the lighting in your current refrigerator?
      Demo
      • Point out to customers the various locations of the LED lights on the interior. Talk about how the angle of the lights provides a better look for food within the refrigerator. Show off the LED interior lighting by staging the refrigerator with bright colorful food and beverages. Note how these LED bulbs are using less energy and do not need to be replaced over the life of the product.
      Data Point Insight
      • LEDs, especially ENERGY STAR® rated products, use at least 75% less energy and last 25 times longer than incandescent lighting.(1)
      Short Description
      • See food in a more natural light with LED interior lighting.
      Long Description
      • Keep food looking as good as it tastes. Light is cast inside the refrigerator so food looks like it's supposed to.
      Reason To Believe
      • Food looks as good as it tastes
    Flexi-Slide™ Bin
      Qualifying Question
      • Have you ever been frustrated by the interior layout of your refrigerator when trying to store a tall bottle?
      Demo
      • Demonstrate how the bin slides from side to side to make space. Ask customers to try it, and if possible, have them load tall containers, like empty two-liter bottles, onto the shelves by sliding the bin.
      Data Point Insight
      • 1 of the top 5 unmet consumer needs—better organization—is provided by the Flex-Slide™ bin.(1)
      Short Description
      • Make more space for tall items with the Flexi-Slide™ bin.
      Long Description
      • Make space for tall items with the bin that quickly and easily moves side-to-side for convenient storage options. Customers can experience a more flexible storage space and adapt their interior configuration to suit their food.
      Reason To Believe
      • Convenient storage
    Humidity-controlled crispers
      Qualifying Question
      • Which fresh produce do you find most challenging to store in your current refrigerator?
      Demo
      • Point out the crispers to customers and explain how they differ from the deli drawer for meats and cheeses (if applicable to that model). Ask customers to adjust the humidity control slider from fruits to vegetables. Teach them how the environment for fruits and vegetables slightly differs, so having control helps the food stay fresh.
      Data Point Insight
      • Customers can rest assured their produce will be well cared for inside these humidity-controlled crispers. They can adapt each crisper to fruits or vegetables with the sliding controls.
      Short Description
      • Store fruits and vegetables in the humidity-controlled crispers.
      Long Description
      • Store fruits and vegetables in their ideal environment. Customers can rest assured their produce will be well cared for inside these humidity-controlled crispers. They can adapt each crisper to fruits or vegetables with the sliding controls.
      Reason To Believe
      • Storage that keeps produce crisp

    Other

    Frameless glass shelves
      Qualifying Question
      • What items do you store in your current refrigerator that might topple over if not level?
      Demo
      • Rest props like a soda can or a ketchup bottle along the edge of the frameless glass shelf, and on the plastic frame of a competitive glass shelf. Show customers how the items rest securely on the Whirlpool brand shelves while they sit unevenly on the unlevel surface of the framed shelf.
      Data Point Insight
      • Customers want things to be "easy to clean and disinfect." In fact, this is one of the top 5 most valued aspects of their kitchen.(1) Frameless glass shelves not only hold items from wall to wall, they contain messes and are easy to clean.
      Short Description
      • Store more items on each shelf with wall-to-wall frameless glass shelves, which offer greater storage flexibility.
      Long Description
      • Store more on each shelf without the plastic frames that can cause items to rest unevenly and topple over. The wall-to-wall design of these glass shelves means more can fit on each shelf, while the smooth surface prevents items from falling through the cracks.
      Reason To Believe
      • Smooth glass
    Quiet cooling
      Qualifying Question
      • How often are you distracted by the sound of your refrigerator?
      Short Description
      • Keep noise down in the kitchen with quiet cooling.
      Long Description
      • Keep noise down in the kitchen with a design that provides quiet cooling.
      Reason To Believe
      • Quiet cooling
    Freezer Temperature Controls
      Qualifying Question
      • Do you find some items in your freezer could use a temperature increase or decrease?
      Demo
      • Allow the customer to explore the temperature controls for the freezer, while asking about ice cream that's been too soft or veggies that are frozen solid.
      Short Description
      • Keep items ice cold with freezer temperature controls.
      Long Description
      • Keep frozen items ice cold with controls that allow you to adjust the temperature level in the freezer compartment. Customers can enjoy colder ice cream or not over frozen veggies with a more controlled environment. Rather than allowing the freezer to just freeze, this gives the control back to the customer to make the freezer the way they want it.
      Reason To Believe
      • Ice cold control
    Electronic Temperature Controls
      Qualifying Question
      • What kinds of refrigerated items do you wish you could control the temperature more with?
      Demo
      • Show customers where they can control the temperature for the refrigerator. If the unit is powered, allow customers to adjust in demo mode.
      Short Description
      • Choose the ideal temperature for your refrigerator and freezer with electronic temperature controls.
      Long Description
      • Choose the ideal temperature with convenient, up-front controls in the refrigerator section. It's easy for customers to customize their refrigerator settings with these controls that help them adjust with variables in their kitchen environments.
      Reason To Believe
      • Customizable temperature
    Fingerprint resistant
      Qualifying Question
      • How often do you have to clean the outside of your refrigerator due to smears and smudges?
      Demo
      • Wipe chocolate sauce on the refrigerator door. Show your customers how easy it is to clean fingerprint-resistant stainless steel with just water and a microfiber cloth.
      Data Point Insight
      • Whirlpool brand now offers fingerprint-resistant stainless steel as a color option across all kitchen appliance categories.
      Short Description
      • Hide fingerprints and smudges with steel that easily wipes clean. Available in Sunset Bronze, Black Stainless Steel and Stainless Steel finishes.
      Long Description
      • Easily hide fingerprints and smudges with this fingerprint-resistant surface. Not only will you not be able to tell the difference between this and traditional stainless steel, the easy cleaning keeps the largest appliance in your kitchen looking its best.
      Reason To Believe
      • Smudge-free surface
    WRT311FZD Product Feature
      Frameless Glass Shelves
        Short Description
        • Store more items on each shelf with wall-to-wall frameless glass shelves in the fridge and freezer, which offer greater storage flexibility.
      Humidity-Controlled Crispers
        Short Description
        • Store fruits and vegetables in their ideal environment.
      Optional Icemaker Kit
        Short Description
        • This optional icemaker (W11517113, sold separately) adds convenient, easily accessible ice without having to worry about refilling ice trays.
      LED Interior Lighting
        Short Description
        • Keep food looking as good as it tastes. Light is cast inside the refrigerator so food looks like it's supposed to.
      Quiet Cooling
        Short Description
        • Keep noise down in the kitchen with a design that provides quiet cooling.
      Dairy Bin
        Short Description
        • Easily access butter, cheese and other dairy products in a bin made to help keep them fresh.

      Choose Image

      X

      Note: changing the feature updates the picture

      Top Features

      • LED interior lighting

        Keep food looking as good as it tastes. Light is cast inside the refrigerator so food looks like it's supposed to.

      • Flexi-Slide™ Bin

        Make space for tall items with the bin that quickly and easily moves side-to-side for convenient storage options. Customers can experience a more flexible storage space and adapt their interior configuration to suit their food.

      • Humidity-controlled crispers

        Store fruits and vegetables in their ideal environment. Customers can rest assured their produce will be well cared for inside these humidity-controlled crispers. They can adapt each crisper to fruits or vegetables with the sliding controls.