Refrigerated exterior drawer

Qualifying Question

What types of snack food do you put inside your refrigerator?

Demo

Make sure the refrigerated exterior drawer is propped with snacks and beverages to display the organization options available to your customer.

Data Point Insight

The refrigerated exterior drawer provides customers with better organization, which is 1 of the top 5 unmet consumer needs.(1)

Short Description

Keep items in easy reach with the refrigerated exterior drawer.

Long Description

Keep items you use most within easy reach. An exterior drawer gives you additional refrigeration space and lets you adjust temperature controls and dividers based on what you're storing.

Reason To Believe

External pantry

Measured Fill

Qualifying Question

How often do you need specific amounts of water while cooking?

Demo

Show customers the controls on the exterior of the water dispenser for Measured Fill. Explain how various sizes of items can be filled to a preselected amount as shown by the controls. In the unlikely event that the refrigerator is hooked up to water, demonstrate.

Short Description

Select the amount of water you need and the refrigerator will dispense the right amount.

Long Description

Select the exact amount of filtered water in ounces, cups or liters. Measured Fill dispenses water into the container and automatically shuts off when it is complete.

Reason To Believe

The right amount, right now

Accu-Chill™ temperature management system

Qualifying Question

Which spots in your current refrigerator see too warm or too cold?

Demo

Show off the vents or baffles between the sections and discuss with customers how the air is exchanged between fresh and frozen to keep temperatures level.

Short Description

Cool food quickly with technology that senses and adapts to create the ideal environment for food.

Long Description

Take advantage of the ideal environment for food storage created by a system that intuitively senses and adapts. A single evaporator works in sync with built-in sensors to monitor temperatures in both the fresh food and frozen food sections. When there is a change in temperature, the vent and the fan allow air to flow between the two compartments until the temperature is back to its desired level.

Reason To Believe

Consistent cool

LED interior lighting

Qualifying Question

What foods look less than appetizing based on the lighting in your current refrigerator?

Demo

Point out to customers the various locations of the LED lights on the interior. Talk about how the angle of the lights provides a better look for food within the refrigerator. Show off the LED interior lighting by staging the refrigerator with bright colorful food and beverages. Note how these LED bulbs are using less energy and do not need to be replaced over the life of the product.

Data Point Insight

LEDs, especially ENERGY STAR® rated products, use at least 75% less energy and last 25 times longer than incandescent lighting.(1)

Short Description

See food in a more natural light with LED interior lighting.

Long Description

Keep food looking as good as it tastes. Light is cast inside the refrigerator so food looks like it's supposed to.

Reason To Believe

Food looks as good as it tastes

Tap Touch controls

Qualifying Question

What kind of cleaning challenges do you have with your electronics?

Demo

If the product is powered on the sales floor, put the product into Demo mode to showcase the different controls.

Short Description

Clean these Tap Touch controls as easily as you use them.

Long Description

Experience expert control similar to your other digital devices. Tap Touch controls enable direct control of your refrigerator and freezer compartments from the outside of the door. Plus, these controls clean up easily.

Reason To Believe

Controls that are easy to clean and use

ENERGY STAR® certified

Qualifying Question

How much do you think you could save on energy bills with an upgraded refrigerator?

Demo

Show customers a 60-watt incandescent light bulb. Assure them that this refrigerator model will use less energy over a year than the light bulb. What a savings!

Data Point Insight

Refrigerators over 10 years old could cost about $110 per year to run,(1) making ENERGY STAR® certified models more cost-efficient.

Short Description

Help save money on utility bills with ENERGY STAR® certified models that exceed government standards.

Long Description

Experience maximum savings on utility costs with ENERGY STAR® certified refrigerators that reflect industry improvements in insulation and compressor technology to use less energy without sacrificing features.

Reason To Believe

Cost savings

Adaptive defrost

Qualifying Question

When do you defrost your freezer?

Demo

Show customers that the freezer compartment includes sensors that monitor the temperature and humidity. Without needing to guess, customers can experience a freezer that defrosts itself when necessary.

Short Description

The freezer defrosts only when necessary with Adaptive defrost.

Long Description

Adaptive Defrost automatically monitors the freezer environment and runs the cycle only when necessary.

Reason To Believe

Frost detection

Humidity-controlled crispers

Qualifying Question

Which fresh produce do you find most challenging to store in your current refrigerator?

Demo

Point out the crispers to customers and explain how they differ from the deli drawer for meats and cheeses (if applicable to that model). Ask customers to adjust the humidity control slider from fruits to vegetables. Teach them how the environment for fruits and vegetables slightly differs, so having control helps the food stay fresh.

Data Point Insight

Customers can rest assured their produce will be well cared for inside these humidity-controlled crispers. They can adapt each crisper to fruits or vegetables with the sliding controls.

Short Description

Store fruits and vegetables in the humidity-controlled crispers.

Long Description

Store fruits and vegetables in their ideal environment. Customers can rest assured their produce will be well cared for inside these humidity-controlled crispers. They can adapt each crisper to fruits or vegetables with the sliding controls.

Reason To Believe

Storage that keeps produce crisp

Spillproof glass shelves

Qualifying Question

How often do you need to clean up accidental spills inside your refrigerator?

Demo

Pour water or another liquid onto the shelves to demonstrate how the glass prevents the spill from spreading. Clean up with a paper towel and point out how the liquid did not spill onto the shelves below.

Data Point Insight

Shelves that keep spills from leaking are perfect for the 32% of consumers who say that they are looking for a refrigerator that is easy to clean & disinfect.(1)

Short Description

Simplify cleanup with adjustable and opaque shelves that help contain spills and prevent liquids from leaking below.

Long Description

Helps contain leaks and spills for easier cleanup. Shelves are easy to see through and can adjust for flexible storage, while maintaining the ability to slow spills from spreading to other parts of the compartment.

Reason To Believe

Quick cleanup

Fingerprint resistant

Qualifying Question

How often do you have to clean the outside of your refrigerator due to smears and smudges?

Demo

Wipe chocolate sauce on the refrigerator door. Show your customers how easy it is to clean fingerprint-resistant stainless steel with just water and a microfiber cloth.

Data Point Insight

Whirlpool brand now offers fingerprint-resistant stainless steel as a color option across all kitchen appliance categories.

Short Description

Hide fingerprints and smudges with steel that easily wipes clean. Available in Sunset Bronze, Black Stainless Steel and Stainless Steel finishes.

Long Description

Easily hide fingerprints and smudges with this fingerprint-resistant surface. Not only will you not be able to tell the difference between this and traditional stainless steel, the easy cleaning keeps the largest appliance in your kitchen looking its best.

Reason To Believe

Smudge-free surface

Refrigerated Exterior Drawer

Short Description

Keep items you use most within easy reach. An exterior drawer gives you an additional refrigeration space and lets you adjust temperature controls and dividers based on what you're storing.

Tap Touch Controls

Short Description

Clean these controls as easily as you use them.

Exterior Ice and Water Dispenser with EveryDrop™ Filtration

Short Description

Access fresh filtered water and ice without ever opening the refrigerator door.

Adjustable Gallon Door Bins

Short Description

Move these adjustable bins anywhere in the door for increased loading flexibility when and where you need it.

Fingerprint Resistant

Short Description

Resists fingerprints and smudges with steel that easily wipes clean. Available in Black Stainless Steel and Stainless Steel finishes.

LED Interior Lighting

Short Description

Keep food looking as good as it tastes. Light is cast inside the refrigerator so food looks like it's supposed to.

Adaptive Defrost

Short Description

Adaptive defrost automatically monitors the freezer environment and runs the cycle only when necessary.

Accu-Chill™ Temperature Management System

Short Description

Cool food quickly with technology that senses and adapts to create the ideal environment for food.

ENERGY STAR® Certified

Short Description

ENERGY STAR® certified models exceed government standards to help save money on your utility bills.

Spillproof Glass Shelves

Short Description

Simplify cleanup with shelves that help contain spills and prevent liquids from leaking below.

Exterior Temperature Controls

Short Description

Easily use convenient exterior temperature controls.

Humidity-Controlled Crispers

Short Description

Store fruits and vegetables in their ideal environment.

Designed, Engineered, and Assembled in the U.S.A.

Short Description

From Ottawa, Ohio to you, this Maytag® freezer is designed, engineered and assembled in the U.S.A.

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36-Inch Wide French Door Refrigerator - 25 cu. ft.

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Top Features

Refrigerated exterior drawer

Measured Fill

Accu-Chill™ temperature management system