Maytag® Brand Overview

Maytag

At Maytag®, we are fueled by an inner drive. It’s what makes us out-work, out-last, out-power the rest. An overview of the history of the Maytag brand, its purpose and pillars, and who the customers are that seek this brand.

JennAir® Brand Overview

Jennair

JennAir® exists to empower designers and tastemakers to bury blind conventions and give new life to luxury rooted in confident, bespoke, earned and exclusive tenets.

Whirlpool® Brand Overview

Whirlpool

"Our history begins with taking care of family." An overview of the history of the Whirlpool brand, a profile of the typical customer, as well as the Whirlpool brand purpose and pillars.

KitchenAid® Brand Overview

KitchenAid

For more than 100 years, KitchenAid® has designed tools with the Maker in mind... Review this course to learn more about how the brand has ignited culinary passion, unlocked potential and created new possibilities. Additionally, review the features for two KitchenAid® kitchen suites.

Amana Brand & Customer

Amana

Supercharge your sales with this short lesson that describes the heritage and innovation of the Amana brand and who today's Amana consumer is.

2025 KitchenAid® Built-In Suite Assessment

KitchenAid | Refrigeration | Cooking

This Built-in Suite assessment is one of five assessments that must be completed to receive Certified status for the KitchenAid® Products.

Appliance Basics - Refrigerators

KitchenAid | Maytag | Whirlpool | Amana | Jennair | Refrigeration | Specialty

New to the appliance industry or need a refresher? This series of courses will provide you with a basic understanding of appliances, including how they operate, and basic parts and features.

Load & Go™ Dispenser Detergent Cap Demo

Whirlpool | Laundry

Load & Go™ Dispenser Detergent Cap Demo

2025 KitchenAid® Refrigeration Assessment

KitchenAid | Refrigeration

This Refrigeration assessment is one of five assessments that must be completed to receive Certified status for the KitchenAid® Products.

2025 KitchenAid Brand Design Assessment

KitchenAid

This Brand assessment is one of five assessments that must be completed to receive Certified status for the KitchenAid® Products.

2025 KitchenAid® Free Standing Cooking Assessment

KitchenAid | Cooking

This Cooking assessment is one of five assessments that must be completed to receive Certified status for the KitchenAid® Products.

2025 KitchenAid® Dishwasher Assessment

KitchenAid | Dishwashers

This Dishwasher assessment is one of five assessments that must be completed to receive Certified status for the KitchenAid® Products.

Maytag® Extra Power Option: A Boost to Stain Fighting

Maytag | Laundry

Learn how Maytag's Extra Power option alters any wash cycle

Appliance Basics - Dishwashers

KitchenAid | Maytag | Whirlpool | Amana | Jennair | Dishwashers

New to the appliance industry or need a refresher? This series of courses will provide you with a basic understanding of appliances, including how they operate, and basic parts and features. 

One Cool Cohost

KitchenAid | Whirlpool | Specialty

Put the special in specialty refrigeration! Review scenarios that will help you identify KitchenAid and Whirlpool customers on your sales floor in need of specialty refrigeration. Explore the features of the 2019 models and utilize the digital demo to showcase the capacity of the undercounter refrigerators.

Maytag® Pet Pro System Top Load Washer MVW6500M and Dryer ME/GD6500M

Maytag | Laundry

Do you know why pet hair is a problem for dog and cat owners? How does it impact their daily life, and their laundry habits? If you could tell a pet owner that our innovation can remove 5x more pet hair*, a real clean they can see, would they be interested? Add on that it's the first in the industry and the competition does not have it, think your trade partner would be interested?Take 20 minutes to complete this course on Maytag® Pet Pro System innovation to have a high level of success when speaking to sales associates or your trade partners.

Appliance Basics - Dryers

Maytag | Whirlpool | Amana | Laundry

New to the appliance industry or need a refresher? This series of courses will provide you with a basic understanding of appliances, including how they operate, and basic parts and features.

4 Door Counter Depth Capacity Course

Whirlpool | Refrigeration

Curious about the capacity of the 4 Door Counter Depth Refrigerator models? Explore the capcity of this refrigerator configuration in this interactive video course.

Whirlpool Premium Top Load Lineup

Whirlpool | Laundry

In this course, you'll go through the top features of the Whirlpool Premium Top Load Laundry, product information and how to sell.

Leak Detect System Lesson

KitchenAid | Maytag | Whirlpool | Dishwashers

Take a closer look at the leak detection system included on our 2020 KitchenAid, Maytag, and Whirlpool dish line up and explore how to explain the benefits of the feature to your shopper.

Induction Cooking 101

Whirlpool | Cooking

Everything you need to know about induction cooking, how it works, appropriate cookware, and how to sell it.

Whirlpool 4 Door Quadrant Refrigerator

Whirlpool | Refrigeration

With a focus on organization, and at measurements that were selected specifically to meet your customers needs, Whirlpool's 4 Door Quadrant Refrigerator is a model you will find yourself recommending to your customers over and over again. Take this eLearing to see why.

Maytag 2020 Premium Top Load Lineup

Maytag | Laundry

In this course, you'll go through the top features of the 2020 Maytag Premium Top Load Laundry, including the step up features for each model, as well as the associated dryers.

Load & Go Dispenser Detergent Bottle Demo

Whirlpool | Laundry

Use this digital demo on the sales floor to show your customer the benefits of a Whirlpool brand washer with Load & Go dispenser.

Stain Fighter Demo

Maytag | Whirlpool | Laundry

Test your ability to fight every day tough stains.

Appliance Basics - Ventilation

KitchenAid | Maytag | Whirlpool | Amana | Jennair | Cooking

New to the appliance industry or need a refresher? This series of courses will provide you with a basic understanding of appliances, including how they operate, and basic parts and features.

Appliance Basics - Microwaves

KitchenAid | Maytag | Whirlpool | Amana | Jennair | Cooking

New to the appliance industry or need a refresher? This series of courses will provide you with a basic understanding of appliances, including how they operate, and basic parts and features.

Appliance Basics - Freestanding Ranges

KitchenAid | Maytag | Whirlpool | Amana | Jennair | Cooking

New to the appliance industry or need a refresher? This series of courses will provide you with a basic understanding of appliances, including how they operate, and basic parts and features.

Appliance Basics - Built-In Cooking

KitchenAid | Maytag | Whirlpool | Amana | Jennair | Cooking | Specialty

New to the appliance industry or need a refresher? This series of courses will provide you with a basic understanding of appliances, including how they operate, and basic parts and features.

Appliance Basics - Washers

Maytag | Whirlpool | Amana | Laundry

New to the appliance industry or need a refresher? This series of courses will provide you with a basic understanding of appliances, including how they operate, and basic parts and features.

Whirlpool Low Profile Microwave Hood Combinations Course

Whirlpool | Cooking

This course describes the features and benefits of Whirlpool brand's new low profile microwave hood combinations, models WML55011H and WML75011H.